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Fresh colours in a reassuring and informative atmosphere - these are decisive criteria for successful product launches in the pharmaceutical sector. Here - in addition to medicines - even OTC products are presented and sold. The informative nature is therefore often as much a focal point as an appealing, discreet presentation of products.






Ratioline® Premium Standdisplay

Successful for more than 12 years - Ratioline® is the brand for modern health products from the pharmacy of the leading medical products manufacturer Lohmann & Rauscher (L&R). The expert in medical and hygiene products attaches great importance to an effective POS presentation of its OTC brand. Their goal: to convince both potential pharmacies and end consumers with a newly developed display.

Attracting attention, strengthening the image, increasing sales and reach – their goal is EFFEKT GRAFIK's passion! The contrasting green-red stand display we designed is a real eye-catcher and ensures the attention of the end consumer. Its high capacity offers the Ratioline® product variety sufficient space, while magnetic foils, visual inserts, hook and shelf systems allow for modular and timely product range changes. Long-term POS use is guaranteed by the stable and high-quality design. The compact and movable display allows potential pharmacies a variable and easy positioning, while the visual, tactile patterns and rotatability bring the Ratioline® products closer to the end customer.

Our expertise is award-winning!

Our POS solution also convinced the independent expert jury of the famous POPAI D-A-CH Award. At the end of May 2020 they awarded us for the Ratioline® "Premium" stand display with the bronze-coloured „Indian“ trophy!

"We are delighted about the award and are very proud of our implementation! The high quality construction, especially the real feel of the magnetic foils round off the overall concept of L&R and generate the increasing sales of the products. Thanks to L&R for the great cooperation and the confidence in EFFEKT GRAFIK's performance. The result is impressive!" Tuncay Kezer, Sales Director