15.01.2020

CONVINCING BEGIN 2020.

Our strong and convincing cooperation with the DOUGLAS Visual Merchandising team is paying off. With DOUGLAS we won the "Display Superstar Award" for the VIP-XMAS window campaign at the beginning of the year!

The "display Superstar Award" chooses the best POS and sales promotion activities of the last 12 months in various categories. The submitted displays will be examined by more than 25,000 trade visitors and evaluated by a jury of independent POS and display specialists. The three big I's - Innovation, Idea & Inspiration - are the top award criteria for the prize winners.

The award ceremony "Night of the Stars" took place on January 8th in the Rheingoldsaal on the Rheinterrasse in Dusseldorf. 161 guests celebrated the new, shining winners. Among them was Julian Eßler, project manager of the visual merchandising team at DOUGLAS. He posted the success stories of the victory directly from the gala on Linkedin.

JULIAN EßLER
Projektleiter Visual Merchandising DOUGLAS
"We are proud winners of the 'display Superstar Award 2020' with #douglas and @EFFEKT GRAFIK Werbeträger GmbH & Co. KG. On Top we got the audience award and special prize!"

Julian Eßler

Superstar 2

 

And the Oscar goes to DOUGLAS

"The expert jury was impressed by the concentrated creativity and quality of the various displays. It wasn't easy to find the best of the best out of all good performances. The biggest winners include Douglas/Effekt Grafik [...]"
Source: display Verlag

For the unique VIP-XMAS window design 2019, DOUGLAS overall concept prevailed against 83 nominations and was awarded the Golden Prize at the gala in the "Small series - self-promotion" category. The campaign also won two special prizes in the "Consumer Superstar" and "Technical Implementation" categories. These illustrate the enthusiasm and conviction of the expert jury and highlight the detailed design and high-quality construction of the window concept.

EFFEKT GRAFIK as co-thinker and wish-fulfiller of DOUGLAS.

We at EFFEKT GRAFIK are very proud that DOUGLAS has chosen us as an idea implementer and innovative supporter for their XMAS campaign. The price win shows once again that we are characterized by a trusting cooperation and high quality standards at the POS.

Superstar

Superstar

 

JULIAN EßLER
Projektleiter Visual Merchandising DOUGLAS
"Thank you for the great work on this concept to EVERYONE at EFFEKT GRAFIK. We are very, very proud of the result and look forward to the next implementations with you!“

EFFEKT GRAFIK is pleased to be part of this great campaign and congratulates DOUGLAS on the three prizes.

[Details of the DOUGLAS XMAS Campaign 2019]

 

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