We got it! The famous POPAI D-A-CH-Award, the Ferrari in the POS industry - this year as well!
EFFEKT GRAFIK started in 2020 with three nominations as a sure candidate for the much coveted "Indian“ trophy! The invitation to the exclusive gala event of the POPAI awards - the POS event of the year - was assured. Every year, up to 100 invited guests and experts in shop and display construction enjoy the noble ambience of the Düsseldorf Design Hotel "Hyatt Regency" and the atmospheric view of the Medienhafen.
28.05.2020: deadline of the gala ceremony – COVID-19 sends its regards!
In March 2020 the corona pandemic reached Germany with full force. Despite the positive development and declining numbers in April and May, the POPAI committee correctly considered a special alternative for the originally planned gala evening for security reasons.
POPAI award ceremony in a different way - welcome to the digital age!
At 6 p.m. on 28.05.2020, each nominated company received an individual gala video announcing their respective awards.
SO THE OSCAR GOES TO EFFEKT GRAFIK
Bronze was awarded in the category "Health > 3 months" to the high-quality premium display of the brand "Ratioline®", which was created from the target-oriented cooperation between EFFEKT GRAFIK and the leading medical device manufacturer Lohmann & Rauscher. Furthermore we received in the category "Beauty and Fragrances > 3 Months" both - the silver "Indian" for the well thought-out "Biotherm Bath Therapy" display concept by L'Oréal and the golden "Indian" for the multi-faceted "Dior Backstage" freestanding furniture by LVMH.
The icing on the cake of the winning session
The next day we were informed by the DOUGLAS team leader in the Regional VM, Marketing & Luxury division, Mr. Julian Eßler, that another golden award had been presented to our jointly implemented design of the luxury shop window "XMAS'19".
Sales Director EFFEKT GRAFIK
„We are proud that our exhibits convinced the independent jury of experts of the POPAI D-A-CH Award and that they distinguish us as a prestigious winner at the POS - proof that we stand out from the competition through aesthetics, design, creativity and innovation and that we have the right feeling for our customers in the market. We would like to express our sincere thanks to our loyal customers LOHMANN & RAUSCHER, LVMH, L'ORÉAL and DOUGLAS for the excellent cooperation and their trust in EFFEKT GRAFIK's skills!“
Bronze, silver and 2 x gold – The EFFEKT GRAFIK "Marketing & Conception" team celebrated the digital POPAI award ceremony and awards "corona-like" by distance, pizza and champagne in their company at the gala evening.