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22.10.2018

CONVINCING. BACKSTAGE.

Unbelievably staged – EFFEKT GRAPHIK uniquely emphasizes the basic idea of the "Dior Backstage" product line with its innovative POS solution.

Background: Inspired by the close connection between Dior and fashion, the make-up line "Dior Backstage" literally arose behind the scenes of the catwalks. The headquarters of the luxury brand in Paris wanted EFFEKT GRAPHIC to create a meaningful staging of the products at the POS.

No sooner said than done. Within no time, our creative workshop fabricated expressive prototypes that should capture the basic idea and development of the product line and bring it home to the customer. A unique piece of furniture was created that rocks the POS and brings the products ready to the stage – through a harmonious combination of different materials, strong colours, dynamic forms and effective technology with brilliant lighting. Both in front of and behind the scenes, the "Dior Backstage" furniture is a real eye-catcher. CONVINCING.

In total, EFFEKT GRAFIK produced 200 pieces of furniture and delivered them to 15 international countries. In doing so three countries were fully supported by our installation team. CONVINCING.

The international team of the brand thanks EFFEKT GRAFIK for the incredible, timely implementation and is pleased about the WOW effect of the customers – of course including increasing sales.

POS in detail

  • Wooden body with aluminum elements and satined acrylic glass
  • Acrylic glass modules screen-printed
  • 3D acrylic lettering with LED lightingIntegrated screens for commercials

 

Rote Linie

 

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