A special tasteful performance!
With around 5,5 million visitors each year the Europapark Rust located in the Southern Baden area is the most visited leisure park in the German-speaking region and a famous meeting point for younger and older people. 18 thematic areas, more than one hundred fun rides and several shows - the visitor is offered adventure, excitement and action on an area of around 950000 square metres.
„This takes a lot of energy!“, Dominik Holtschlag, Head of Sales & Marketing of the sweets manufacturer Cloetta Germany, makes clear. „And what do we reach for quickly in order to strenghen our body again? Naturally we reach for some small and handy sweets – that's where our Jelly Beans come in!"
In spring he started the dialogue with the leisure park and secured a sales-area for an entire shelf unit of two by three metres in the theme area „Greece“ for himself. The only condition for the unique product placement was the creative coordination between the theme world and the brand's corporate design.
Not an easy job but Effekt Grafik made it possible!
At the beginning of the project exact measurements were taken in the leisure park. Every single detail of the shop like drawer systems, materials, radii and RAL colours was examined and entered exactly in order to lean the shelf rack very closely to existing furniture.
After that the design and the construction of the shelf rack has been developed taking the guidelines into account. A particular challenge was to balance two different corporate designs and a wide product load in the right way. But this challenge was solved masterfully by our media department.
The accurately designed 3D- and 2D-views convinced the costumers with their attention to detail. By implementing printable POS-materials, an exact product load and an one-to-one presentation of the shop facilities both costumers were able to get an accurate idea of the finished shelf rack and the effect within the shop.
Today the new „Jelly Bean factory“ shelf rack enthroned with a proper style and at a heigh of three metres in the middle of the Greek sweet shop. 36 pick-and-mix acrylic systems with different types of beans let the shelf shine colourfully and let the visitor put together his own sweet bean variation. The systems are surrounded by bestseller products of the brand. A very special highlight is the high-quality printed topper with a deepened „The Jelly Bean Factory“-logo - a tasteful performance!