07.02.2020

CONVINCING. GIVENCHY.

The luxury sub-brand of the renowned company LVMH is currently the absolute trend brand on the international fashion and beauty market. In addition to haute couture fashion for women, GIVENCHY also offers high-priced prêt-à-porter fashion, accessories, perfume and cosmetics for men and women. Highest exclusivity and quality are the hallmarks of GIVENCHY, which are also reflected as values in the LVMH umbrella brand.

The global leader in the luxury goods industry has relied on the partnership with EFFEKT GRAFIK for many years. This cooperation enables us to communicate with the contact persons in a target-oriented way and to handle the project efficiently. We know LVMH's demands, build on the existing data structure and deliver fast, targeted precision landings for the POS through our in-house production.

Whether the implementation of DIOR BACKSTAGE, the realization for the BENEFIT-PRODUKTLINIE or the KENZO SHOP-IN-SHOP-KONZEPT – countless eye-catching projects have already been realized together by EFFEKT GRAFIK and LVMH at the POS.

GIVENCHY follows ASAP
In only 2 weeks a high-quality GIVENCHY "LIP BAR" was to be produced for the product launch of the GIVENCHY "LE ROUGE" product line for the exclusive Parfümerie Schnitzler in Düsseldorf. Completely in the French style of the existing bar.

BOTTLENECK SOLVED - EYE-CATCHERS GUARANTEED
Tailor-made and harmonious, the modified counter-bar integrates itself into the existing GIVENCHY furniture concept. In addition to fast, detailed 3D visualization and print data preparation for pre-production coordination, the special color quality and the use of the finest materials in the design make the Lip-Bar shine! The luxury brand GIVENCHY is highly exclusive and eye-catching presented at the POS through the overall concept of the furniture. LVMH as well as Parfümerie Schnitzler and their customers are delighted with the final result.

A long lasting cooperation that pays off again and again!

 

Rote Linie

 

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