CONVINCING.
XMAS VIP.
Winter days, warm lights, bright colors - the year flies by and as you can see, Christmas is coming. The time with the highest turnover in retail begins. The customers are drawn to the shops with the desire to buy gifts for their loved ones - the Christmas business is booming.
DOUGLAS as an international beauty expert knows how to use the Christmas time. Their VIP stores in the shopping streets shine brightly as customer magnets and as a sign for their brand. DOUGLAS Christmas wish: An exclusive shop window design to attract masses of customers for gift hunting to their stores. For this reason DOUGLAS begins planning its XMAS campaign months before the Christmas business starts.
JULIAN EßLER
Projektleiter Visual Merchandising DOUGLAS
"To find ideas, I asked myself: »What could be better than open a gift at Christmas? You are right! Opening a lot of gifts!« The basic idea for our XMAS concept was born. When looking at the VIP shop window, the customer should get the feeling that several interconnected gifts have already been opened. He is within reach of the surprise inside the gift! The entire VIP-XMAS design should shine in the magic of Christmas and be under the sign of our campaign slogan »A gift can mean so much more«.“
Major project ahead! EFFEKT GRAFIK as a wish filler
For their exclusive XMAS design, Douglas gives us the possibility to develop and implement their unique VIP idea. It was clear to us that the nationwide campaign for the VIP stores has to be realized professionally and with high quality. As a specialized manufacturer and installer we supported DOUGLAS in the realization of the gift explosions.
The wishes are set. The planning will follow.
Each VIP window is individual. For the detailed concept development our entire installation team was in demand. Hundreds of kilometres were made by them in shortest time in order to inspect and measure the conditions on site – one of the important components of the whole project.
The implementation begins.
NINA LOREI
Design & Conception EFFEKT GRAFIK
„The 3D elements, XXL acrylic glass pictures and window gluing can be used flexibly and create a recognition value in the various VIP shop windows. The black and fine glitter fabric in the background of each window, highlights the individual elements and makes them shine. The entrance elements elegantly take up the Christmas concept and complements the overall picture harmoniously. Together we created an eye-catching presentation with much love for detail!“
The gift boxes
Shiny material as Eye-catcher. For the special gift boxes we used an exclusive material made of rose gold, which convey the feeling of warmth through their special colour nuances.
Even more enlightening. Even brighter. Even more special. The lighting and the turntable for product placement in the middle of the gift underline the WOW effect and make customers' hearts beat faster.
The cherry on the cake. The individual ribbon is formed by filigree handwork and makes every gift box unique.
TUNCAY KEZER
Sales Director EFFEKT GRAFIK
“Exciting projects, creative displays, innovative campaigns - as a strong partner with passion and energy we will fulfill DOUGLAS wishes, even during the contemplative time of the year 2019. We have grown with the campaign and surpassed ourselves. The detailed elaborated gift boxes in all their facets, let us use all possibilities of the plastic sector by their high manufacturing depth. We are grateful to Douglas for the opportunity to strengthen their existing trust in us and are looking forward to more exciting projects in 2020!“
JULIAN EßLER
Projektleiter Visual Merchandising DOUGLAS
“The development of the VIP-XMAS concept was a heart project for more than half a year. The result of the cooperation with EFFEKT GRAFIK has surpassed all my expectations. With the first sampling it was clear to me that the realization will top all imaginations. During the implementation period of three weeks, the impossible is made possible. The extensive feedback from our costumers and employees is spectacular. Thank you to EFFEKT GRAFIK for the close cooperation and the extraordinary commitment. I am looking forward to the next projects!“
