CONVINCING. ORIENTATED.

“Living better on a daily basis“ – the motto is routine for the biggest sustainable retail company in Switzerland, the Migros group. In the diverse shopping department of single outlets the customers are offered everything they need for their everyday lives.

Due to the variety of products, it is important to give the customer the possibility to move with purpose in the outlet. Therefore a contamporary, attractive customer orientation system is of great importance to the MIGROS group.

EFFEKT GRAFIK and ALVICO established the solution by pairing strongly-orientated, modern POS-bridges together with expressive prints and LED-elements. These solutions were developed within no time in our joint creative workshop and installed on-site for the test phase as prototypes ready for series production. CONVINCING.

In total we modified 50 MIGROS-outlets together with our partner company, the ALVICO Vils GmbH.

POS in detail.

• matt black, powder-coated aluminium shelf system
• Letterings with and without LED-lighting
• large-size prints
• Back walls in wood look