CONVINCING. MINIMALISM.
White, clean and elegant - minimalism at it's best!
According to the values of ZARKOPERFUME such as freshness, purity and perfectionism, we skillfully presented their new fragrance “THE MUSE” with light nuances and close to nature. Together with our trusted customer nice.brands and our long-standing partner perfumery DOUGLAS , we realized 19 shop windows of the DOUGLAS luxury stores for the product launch in a high-quality Scandinavian style throughout Germany.
„Call it (molecule) magic!“
The brand ZARKOPERFUME stands for unique molecular fragrances Made in Denmark, which gently nestle and envelop the user's body scent. In this way, each user individually develops his or her own personal scent combination that belongs only to him or her. The fragrance novelty "THE MUSE" consists of various scents, which in combination create a lovely scent of freshly washed laundry on the body.
"THE MUSE" perfectly presented
Like the fragrance "THE MUSE", the shop window consists of a wide variety of nuances as well which, when combined, produce an unique and very individual result. The detailed - handcrafted - cotton blossom tree stands here as a natural symbol for the basis of the freshly washed laundry - a real eye-catcher in the white shop window. The use of fine white velvet in the curtain and background highlights the softness of the perfume, with which it covers the skin. The "covering" is taken up and underlined by the qualitatively printed motive of the block poster visual. The filigree 3D letters and the delicate shop window stickers in high-gloss black make the whole DOUGLAS window shine elegantly and luxuriously. The clean white of the window and the balanced combination of all elements reflect the values of freshness and purity in complete perfection.
TUNCAY KEZER
SALES DIRECTOR
"Our greatest ambition at EFFEKT GRAFIK is to fully understand our customers and their wishes. We internalize the visions and goals of our customers and implement their creative ideas. In order to meet the wishes of nice.brands and DOUGLAS and to perfectly coordinate all elements for "THE MUSE", we quickly built our own shop window in our own showroom. A few weeks before the project was completed, our customers from the VM team of DOUGLAS and nice.brands visited us for joint project acceptance!”
DIRK SCHÜRMANN
CEO OF NICE.BRANDS
"We were flashed! The 3D layout of the product presentation had already convinced us! To see the implementation in reality at EFFEKT GRAFIK was simply amazing! We were looking forward to seeing "THE MUSE" in the DOUGLAS shop windows."
NICE.BRANDS @ INSTAGRAM
ENTHUSIASM AUF SOCIAL
„Seeing a creative vision come to life is only possible with the ideas of some unconventional minds and finding a team that understands that vision and can convert the ideas into the real thing. we’re so excited about all the great things to come in the near future with our partners at @effektgrafik.”
3D layouts, a "real life sampling" and the final implementation were convincing.
Many thanks to nice.brands and DOUGLAS for the great cooperation. The result is simply fantastic! We are looking forward to many more projects with you in the future!
