KYLIE SKIN BY KYLIE JENNER.
Kylie Jenner (22) is part of the most famous TV family in the world: THE KARDASHIANS. Since the age of ten, she has attracted attention in the American reality TV show "Keeping Up with the Kardashians".
BEAUTY – Kylie‘s fable and focus
Kylie once said to the people magazine Gala: "Everyone wants to see my make-up tips and what I do with my hair and so on. So I just want to do tutorials and show what I use because I think people are really interested in that."
Her feeling paid off: Instagram, Snapchat, Twitter and Facebook users love Kylie. With over 170 million follower on Instagram she is one of the top 10 users with the most followers!
The perfect start as a young entrepreneur
In 2015 Kylie founded the US cosmetics company "KYLIE SKIN by Kylie Jenner“. Her mission: to share her personal skin care routine with her fans. Now Kylie’s products are available in Europe too – thanks to the perfumery chain DOUGLAS.
The biggest skin care launch in 2020
For the launch of the product line "KYLIE SKIN by Kylie Jenner", DOUGLAS engaged us to design the exclusive shop windows in their luxury stores. Side note: Last year we already implemented together with DOUGLAS their luxury XMAS shop windows.They have been awarded three gold Superstar Awards and one gold POPAI Award.
The road to success continues!
From May, in whole Germany 16 luxury windows shine "Kylie-like" in the glamorous signal colour pink. The design elements with 3D-effect – which were specially constructed for DOUGLAS – consist of high-quality acrylic glass and stable metal structures. The pink, elegant velvet fabric forms at the background fits perfectly with the front translucent pink tables for the product placement. The tables are made of – specially for Kylie – tinted acrylic glass. The high-quality mirror element skillfully directs the customer view to the portrait of Kylie and the product tables in the middle. The white window stickers in the foreground harmoniously round off the exclusive design and emphasise the brandname "KYLIE SKIN by Kylie Jenner“.
NINA LOREI
Design & Conception EFFEKT GRAFIK
"I always enjoy working with DOUGLAS on their luxurious shop window designs. The bright color, the harmony of all elements and the combination of different materials make the shop windows a unique eye-catcher in the shopping street. Really everybody will stop there."
LUCAS HOFFBOLL
Deputy Team Leader Account Management
"What I find most inspiring about my work with the DOUGLAS Visual Merchandising is the partnership between our two teams. All of them are motivated and focused on working towards the perfect window design. The solutions speak for themselves and inspire! This brings fun to work and the desire for more unique projects with DOUGLAS! Many thanks to DOUGLAS for being part of your biggest skin care launch in 2020.”
JULIAN EßLER
Teamleader Regional VM/ Marketing & Luxus
"Once again, the collaboration with EFFEKT GRAFIK has led us to an extraordinary result. Right from the start, we were impressed by the quality of the prototype. We are proud to have EFFEKT GRAFIK at our side as a reliable partner with whom we can successfully implement our concepts in a luxurious manner. "
