30.07.2019

CONVINCING. STAGED.

A strong cooperation that creates added value – with about 2.500 branches in 19 European countries, DOUGLAS is one of Europe‘s leading beauty retailers. EFFEKT GRAFIK has been supporting the market leader in the beauty industry for more than 5 years as an ideas supplier, manufacturer and installer.

Thanks to this long-standing cooperation our development-, implementation-, delivery- and installation time for DOUGLAS has been reduced to a minimum. This enables us to ensure a timely implementation of their desired POS solutions across Europe through an efficient communication, production and supply chain. CONVINCING.

DOUGLAS got involved EFFEKT GRAFIK in the presentation of their new campaign for the #doitforyou line.

The new black and white photographs of international top models like Cara Delevingne or Amber Valletta radiate individuality, authenticity and self-confidence. They should encourage customers to stay true to themselves and to trust their own feelings.

For EFFEKT GRAFIK it was clear: We are giving this strong visual world of star photographer Peter Lindbergh an extraordinary frame!

For the pictures we designed modular, valuable presentation systems to give them a strong appearance and a timeless use in the single DOUGLAS stores. From complex cube systems to delicate frames up to clear acrylic elements with dept effect – the healthy mixture of simplicity, complexity and modularity is convincing.

„Powerfully staged with added value!“ – DOUGLAS is impressed and happy about the successful realization of the new image world.

 

Rote Linie

 

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