25.06.2019

CONVINCING. DOWN-TO-EARTH.

“My customers are people who are interested in my fragrances. Not in the "bling, bling" of the product“, says Zarko Ahlmann Pavlov, perfumer and founder of the brand ZARKOPERFUME.

Simple and clear – that‘s ZARKOPERFUME.

The fragrance is the most important thing for the Dane - not the marketing and product design. ZARKOPERFUME concentrates on the essential - with great success!

This year Zarko won the Danish Beauty Award in two categories with his unique fragrance "Pink Molécule". It was also awarded as the best Danish product in 2019.

NICE.BRANDS & DOUGLAS - searched & found.

Zarko has found a strong partner at the POS with the company NICE.BRANDS GmbH from Cologne.

NICE.BRAND.

 

 

DIRK SCHÜRMANN
CEO of NICE.BRANDS

“We believe that people are looking for something special. We want to help Zarko to get in touch with this people. Together we have developed an individual concept for his sustainable success at the POS and established the contact with DOUGLAS.“

 

 

 

Due to its successful future strategy '#FORWARDBEAUTY' DOUGLAS is always in search of innovations and trends in the market. For NICE.BRANDS a stroke of luck. With DOUGLAS as the exclusive authorized distributor, ZARKOPERFUME can present its product for “seekers“ at the whole European beauty market.

Product launch

Seven weeks are in the POS branch no more than the blink of an eye. So it is good that DOUGLAS has a reliable partner with many years of experience in the market. That's why DOUGLAS ZARKOPERFUME & NICE.BRANDS recommended working with EFFEKT GRAFIK.

EFFEKT GRAFIK. CONVINCING.

NICE.BRANDS sent us original bottles and product packaging to create meaningful 3D visualizations and prototypes. Due to their simplicity, the tester products showed our Sales Manager and Designer the priority of the brand on the fragrance.

TUNCAY KEZER

 

 

TUNCAY KEZER
Sales Director of EFFEKT GRAFIK

“Every day, we create custom display designs for brands based on their CI and marketing strategy. Often the brands show their products in extremely creative bottles and packaging. Not so with ZARKOPERFUME.“

 

 

NINA LOREI

NINA LOREI
Design & Conception of EFFEKT GRAFIK

“The simple white cylinder made of recycled paper and the transparent bottle with golden lid make me curious for more. On this basis, we have created the shelf set for ZARKOPERFUME. In our design department, we quickly developed the idea of ​​a glorifier and a flexible shelf set, which are also suitable for permanent use. The base forms a shiny, golden material with a high-quality, white acrylic glass and a soft, black screen print on it. The used material and print are consistent with the product design.“

 

The detailed, developed 3D visualization and the high-quality prototypes convinced ZARKOPERFUME. In seven weeks we produced 450 complete shelve sets for ZARKOPERFUME and delivered them directly to the DOUGLAS stores.

3D Layout

 

DIRK SCHÜRMANN
CEO of NICE.BRANDS

“As emotionally as the beauty industry, so emotionally EFFEKT GRAFIK has perfected the concept "ZARKOPERFUME @ DOUGLAS" with us.
For us as a young and constantly growing company, we are very grateful and proud of the wonderfully achieved result.
EFFEKT GRAFIK has convinced us 100% with its precise perfection, attention to detail and outstanding style. For us our contact person Tuncay Kezer is a strong personality with a big talent to retain customers and a high-quality company. We thank EFFEKT GRAFIK and our dear Tuncay Kezer.“

 

 

Rote Linie

 

Impression

Impression

Impression

Impression

Impression

Impression