NEW LANCÔME & BIOTHERM SHELVES

LANCÔME & BIOTHERM in focus at Müller

For its latest relaunch in the SKINCARE section of the drugstore Müller, L'Oréal Deutschland GmbH hired its POS specialist EFFEKT GRAFIK to produce and install its new, high-quality shelf concept.

VALUABLE COMBINATION of products and presentation

L'Oréal's goal is to increase the presence and sales of its two top brands BIOTHERM & LANCOME in MÜLLER stores throughout Germany and to equip the existing shelves with new, high-quality back panels, light rails, logo panels and shelf highlighters.

EFFEKT GRAFIK focuses on accents

In addition to the development of the individual POS solutions and final shelf views in 3D, our service package also included the implementation of prototypes and test installations as well as the measurement of the individual MÜLLER stores and the preparation of detailed plans for the rollout.

Taking into account the sustainability concept of L'Oréal, all elements have been designed and manufactured in house with our "MADE IN GREEN" concept. Thanks to our detailed rollout plans, our installation teams were able to mount all the shelving units in MÜLLER stores types 1 and 2 as well as in the special branches on time.

We are proud of THE RESULT!

The launched BIOTHERM & LANCOME shelves shine in the stores with their new LED shelf rails, colorful prints and their highlight glorifiers. They stand out and invite customers to experience the brands at MÜLLER.

We are happy about the implementation of all stores and thank L'Oréal Germany for their trust in us as their POS Specialist

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