SPECIAL PRODUCT PROXIMITY
THE ABSOLUTE CUSTOMER MAGNET– for the new product collection "PORE CARE" BENEFIT establishes new product dimensions for its external presentation as part of its Germany-wide market launch. The up to 1.7 meters high product-mockups - made by EFFEKT GRAFIK - are the absolute eye-catchers at the promotion and event areas of BENEFIT. They invite visitors to create both videos and pictures to post and share.
THE POWER OF SOCIALMEDIA
In addition of supporting an active presence on the event floor as well as generating posts, stories and reels, the size of the product-mockups will also invite well-known influencers to promote the new BENEFIT products as #musthaves on their individual accounts.
The attention gained on site and on social media channels magically attracts brand lovers and potential new customers, motivating them to learn more about the new product-line.
Thanks to the attention-grabbing product presentation, BENEFIT was able to address a broad audience on the event floor in Germany in a very short time and generate interest in the new "PORE CARE" collection.
The EFFEKT GRAFIK team is very proud of the results, which are produced 100% in-house. Due to the solid constructions made of wood and the distinct interaction of high quality prints, surface textures and applications, the oversized product-imitations come as close to the real products as possible and are suitable for long-term use.
We thank the #BENEFIT merchandising team for their confidence in our manufacturing expertise and in us as their POS specialists in the marketplace.
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