CONVINCING. INNOVATIVE.

Effective skin diagnosis presented in an innovative way.

L’Oréal Deutschland GmbH wants to offer women and men the best cosmetic innovations worldwide - qualitative, effective and safe.EFFEKT GRAFIK supports the world largest cosmetics manufacturer as a trustworthy and reliable producer of POS solutions.

The new innovation from L’Oréal is impressive!
"BEAUTY ALLIANCE" - The skin diagnoses directly on site!

The demands of every beauty customer: Cosmetic products that are perfectly tailored to their individual skin structure. To meet the demands of its customers, L’Oréal Deutschland has developed an innovative skin analyzes based on artificial intelligence and its 80 years of experience in the field of skin care for its luxury brands LANCÔME and BIOTHERM.

The analysis visually maps the customer's skin within a few minutes and gives the trained beauty consultants the information they need for specific care and make-up recommendations. So, the individual LANCÔME and BIOTHERM products are perfectly tailored to the customer's skin needs.

Stylish visibility: EFFEKT GRAFIK sets the stage for the novelty of L’Oréal

In cooperation with the retail designers from L’Oréal, EFFEKT GRAFIK developed technically sophisticated presentation displays in order to present the new, tailor-made skin diagnosis to the end customer.

The materials used (green glass, sustainable wood, metal) are suitable for long-term use. The display becomes an eye-catcher with the high-quality prints and the filigree workmanship of the multi-layer top glorifier.

In addition to the inclusion of the original measuring devices, technical features such as tablets, charging stations, charging plugs and cables were hidden in the displays.

The close cooperation with the retail designers from L’Oréal, the representative 3D visualizations and the true-to-scale prototypes convinced L’Oréal. EFFEKT GRAFIK is currently producing 300 displays in-house and will deliver them across Germany in the next few days.

Success all along the line.

We would like to thank L’Oréal Deutschland GmbH and their retail designers for the trusting cooperation. It was really an experience-rich project for us. We look forward to future projects with and for you.