GLAMOROUS DECLARATION

Within their international product concept “MAKE IT YOURS“, L’ORÉAL creates products for their luxury brand “YVES SAINT LAURENT“ that are provocative, rebellious, loud, elegant, extravagant, young and modern and should make a statement for individuality.

Customers can now use the option of personalizing their "Black Opium" perfume or YSL lipstick when purchasing – they are able to choose everything from the colour of lipstick or the fragrance to lipstick caps and fragrance covers as well as engraving and packaging.

PERFECTLY STAGED

To match the brand with the GLAM factor and its creative product concept, EFFEKT GRAFIK created custom-fit, glamorous sales and counter furniture for the luxury stores of DOUGLAS in Hamburg and Berlin, OBERPOLLINGER in Munich and GALERIA KAUFHOF in Düsseldorf – always tailored to the respective store structure.

Productfeatures such as the pure color intensity, the golden lipstick cap or the glittering fragrance flacon are reflected in the displays: high-quality components made of lacquered wood, LED lighting, 3D lettering, surfaces made of Bandoxal in gold and mirror silver, original products and eye-catching elements help to create a tempting "story-telling" and a uniform look for both displays.

THE SPECIAL: Our displays are sustainable because their are mostly made of recyclable materials. #greenmove

THANK YOU L’ORÉAL!
Great project, great cooperation, great solution - we are looking forward to the next development!

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