RAFINESSE OF GIVENCHY
GIVENCHY PARFUMS represents a free, modern as well as sophisticated, daring elegance.The visual merchandising team of LVMH Fragrance Brands GmbH would like to present this elegance, which is reflected in all 4 fragrance lines of the brand, available in the largest department store in Southern Germany - the Oberpollinger in Munich.
In line with the brand's values, LVMH's goal is to present the fragrance lines L' Interdit, Irresistible, Le Soin Noir und Collection Particulière at Oberpollinger in a bold and sophisticated way on the one hand and to embody GIVENCHY's elegance through a unique POS presence on the other.
BOLDNESS PAYS OFF!
Despite a critical timeline, EFFEKT GRAFIK was able to work closely with LVMH's visual merchandising team to complete the design, production and installation in time.
“The 4 display solutions as well as the GIVENCHY promotion area are characterized by their individual components and their complexity. These elegant finishes have been made possible by the attention to detail and desire for perfection of all those involved in the project. The use of LED lighting provides the elements an expressive glow. In this way, they contribute to the impressive appearance that attracts the attention of customers at Oberpollinger.“
THE RESULT IS BREATHTAKING!
„We are thrilled and express a great compliment to the entire EFFEKT GRAFIK team. More installations will certainly follow!“
Visual Merchandising Team // LVMH Fragrance Brands GmbH
It was an honor for us to realize these special POS creations for GIVENCHY. We thank LVMH and their visual merchandising team for the trustful cooperation and are looking forward to the future projects we will successfully realize with them.
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