STRONG
LOOK

DOUGLAS stands for equality and focuses on eye-catching accents in the communication and presentation of this value. Especially in the new design of their own brand, DOUGLAS really lets it rip - the product range WILD GLAM goes to the start!

In collaboration with the illustrator and artistic director, Léna Bousquet, the sensational products were designed. The well-known and hip Parisian regularly works for Giorgio Armani and various communication agencies. In doing so, her work reflects her vision of a modern, independent woman.

LIVING THE VISION.
FROM DESIGN TO APPLICATION.

Bousquet's vision is reflected in the external appearance and the strong color characteristics of WILD GLAM products.The beautiful shades of red, violet and pink, allow the creation of unique and intense looks that make DOUGLAS customers shine strong and confident.

EUROPE-WIDE PRESENCE

Whether in the Netherlands, Portugal, Romania, Lithuania, Italy, Portugal, Bulgaria, Austria or Poland - all DOUGLAS stores want to have the WILD GLAM look throughout the country. EFFEKT GRAFIK came on board for the presentation in order to set the scene at the POS in an eye-catching and stylish way.

We designed an effective and attention-grabbing counter top, in line with the unique product design. This is characterized by its color brilliance and its contoured highlights, which bring the WILD GLAM products into the focus of the viewer and invite him to test them. EFFEKT GRAFIK produced a total of 1000 displays in-house and delivered them throughout Europe in 10 countries.

Thank you DOUGLAS and Léna Bousquet for the gift to present these wonderful and meaningful products at the POS together with you. We look forward to many more projects with you!

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