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01.01.2013

VICHY launches New product

For the introduction of the product NORMADERM HYALUSPOT, the Effekt Grafik GmbH developed a counter display for VICHY.

NORMADERM HYALUSPOT - an immediately effective active concentrate against acute impurities and pimples - is available nationwide in 6,000 pharmacies. In order to manage its product introduction successfully, the  company Effect Graphic from Bocholt developed and produced the shown counter display as a support at the POS within six weeks.

It is a green and white tones combination of two deep drawing elements as well as the front and rear attached polystirene elements. According to the manufacturer this has been printed by using the UV offset process. A green LED flashing light, that has been integrated into the tube’s dossier tip, provides for special attention. Furthermore it supports the VICHY intended association of being a targeted, based on the latest technology as a "weapon" against pimples, Effekt Grafik said.

Source: Display, Ausgabe 02/2013