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01.10.2014

Urban Decay hollywood suspect

Urban Decay hollywood suspect

In July 2014 L'Oréal online started with the distribution of the Californian brand Urban Decay. Following the decision to extend the sale as part of a secondary offering to the retail stores, speed was needed. A display pattern from the United States was to serve as a basis. Despite the lack of technical data and drawings, The Effekt Grafik team succeeded in reproducing the existing eight-module display set faithfully within three weeks. In just three weeks the display set for the L'Oréal-Counter was true to the original. 

Source: Display, Issue 5, October / November. 2014