• Effekt-up to date, News & ARTICLES FROM ALL AREAS

01.02.2013

LANCÔME Génifique-Launch

The product line Genifique by LANCOME was now extended with the skin care product "Advanced Genifique“. With the help of a high-quality counter display made by Effekt Grafik, this product will be presented in 370 selected perfumeries, together with the new eye care product in the series "Genifique Yeux".

The white, almost square socket of the display was provided with a screen printing with the LANCOME-logo. It holds a floor plate that is about five centimeters narrower. This floor plate has been printed mirror-inverted and embedded in a transparent frame acrylic cube to set the product in a special way to draw attention to it. A recess in the front area of the floor plate allows the setting of the eye care tester. On the 42 cm high, white acrylic glass back wall mirror acrylic was mounted - both in the screen print single color design. The additional visualization on the back side creates space for more product information and wider placement options. As further elements two elegant-looking, plastic Doming Sticker with 3D effect were integrated into the overall picture.

Quelle: POS kompakt, Ausgabe 03/2013