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01.01.2013

"La vie est belle": Effekt Grafik in the test phase

Effect graphic could again recommend for a cooperation with a creative design at L'Oreal.

This includes a test phase of the new displays in three selected German perfumeries. The new fragrance "La vie est belle" by Lancôme is presented. Centrally inserted on a shelf, this display will become a real eye-catcher, Effekt Grafik is convinced. The precise processing of various plastics, refined with a high-quality digital printing and a substance in crystal optics specially flown in from Paris , make this display become an "Oscar"-worthy attraction at the POS, the Bocholter company concluded.

Source: Display, Ausgabe 01/2013