1x gold and 1x bronze at the POPAI AWARDS
After having picked up two awards at the renowned Superstar Award at the end of 2013, Effekt Grafik is very pleased with the positive response again. Both registered displays for the POPAI D-A-CH Awards 2014 have been awarded with an indian. This year the nomination took place during the Euro Shop, the award ceremony was presented during a gala dinner on the evening of May 19 in Düsseldorf.
The so-called Carisonic-Tower has been one of the golden winners, an eye-grabbing sales furniture made of silky shining varnished wood taking part in the luxury class. The counter display „Armani Duftbar“ has been awarded in the category „beauty, fragrances – permanent“ with a bronze indian.
Apart from detailed criteria such as aesthetic, quality and design, production/materials, creativity and innovation, aspects like trade compliance and the impact onconsumer buying behaviour were valued.
„We are happy with the positive result“,Tuncay Kezer says, „and we feel confirmed that the strategy we are pursuing is the right one.“